The portraits we leave behind may be the only way for future generations to see the styles and personalities we bear. That’s why the professional makeup artists and photographers at Glamour Shots strive to capture the true essence of a person with their shoots. Whether it’s a family coming in for a holiday portrait or a high-school senior capturing a special moment, each session begins with the shop’s signature full airbrush makeover, which works to prevent unwanted shine while imparting a chic aesthetic. Makeup artists tailor looks to the purpose of the shoot, imparting children with a red-cheeked glow and boudoir subjects with a dark, seductive color palette. During this time, those who eschew the makeup process can take some individual or group shots (makeup not included with camera-ready sessions).

Photographers encourage everyone to bring a few outfits and props from home, allowing them to give each photo shoot an individualized touch and enabling the client and photographer to create a portrait with lasting memories. Sessions can be fun and loose with jumping and action shots, or more traditional and sedate affairs. Glamour Shots has plenty of different backgrounds, including tin or brick walls to choose from, and the majority of the time groups can go outside to take some outside portraits at selected locations near the store. Clients get to see the photos immediately so they can approve the looks and order their favorite shots in the form of pictures, digital images, wall puzzles, coffee table books, phone cases, or calendars. A professional lab then prints out the chosen items using a range of color finishes—including colorization to make one color pop and the company's signature Glamour Touch retouching—onto made-to-last Kodak paper.

Ninety percent of Glamour Shots are conveniently located in strip malls, helping to make the process easy and fast. For an even smoother session, families can arrive dressed, ready, and raring to pose.